ENDANGERED BY TRADITION

Many endangered species are at high risk if cultural traditions remain the same. This campaign’s purpose is to educate all ages of people who share a common interest in animals on the harm being done to them through cultural traditions and beliefs. The goal is to make a difference and offer alternatives by emotionally impacting the audience by showing a different perspective through human emotion rather than the animal’s emotion. The emotion shown on each poster expresses the reasoning why these cultures react the way they do and why this species is being killed. Posters will be presented at smaller retail stores, book stores, pet stores, vet offices, cafes, and each poster will have information that can lead viewers to a website. The website provides additional information of the campaign and how audiences can help by presenting links that lead to animal rescue groups. Merchandise such as t-shirts and the posters can be purchased through their web page to help spread the word. Any purchases made are donated to the organization rescue groups.